Last updated: 26 June 2026
These terms govern your use of Ralf ("the Service"), the AI search visibility, SEO, content and outreach platform available at ralfhq.com and app.ralfhq.com, operated from the United Kingdom ("Ralf", "we", "us"). By creating an account or using the Service you agree to these terms. If you use the Service on behalf of an organisation, you confirm you are authorised to accept these terms for it.
Ralf monitors how your websites appear in AI search engines and traditional search, crawls your sites for technical issues, generates content and recommendations, can publish content to websites you connect, and can send outreach communications on your behalf. The Service depends on third-party AI engines, data providers and platforms whose outputs and algorithms change constantly and are outside our control. We do not guarantee any particular visibility result, ranking, AI citation, traffic, response, or commercial outcome, and nothing in the Service or our marketing is a guarantee of results. The Service assists your own efforts — you remain responsible for the actions you take and the content and communications you publish or send.
You must provide a valid email address and keep your credentials secure. You are responsible for all activity under your account and for every user you permit to use it. You must only connect, monitor, publish to, or send on behalf of websites, domains and accounts you own or are authorised to manage. You authorise the Service to perform the actions you enable through your settings — including generating, scheduling, publishing and sending content and outreach, and connecting to and acting within third-party accounts you link. Where you enable automated ("auto") modes, you authorise those actions to be taken without further individual approval, and you are responsible for actions taken in line with your settings.
New accounts may receive a 14-day free trial without payment details. Paid plans are billed in advance, monthly or annually, via our payment provider Stripe, and renew automatically until cancelled. You can cancel at any time, with effect from the end of the current billing period; payments already made are non-refundable except where the law requires otherwise or we choose to issue a refund. Plan limits (such as monitored prompts, sites, countries, crawl frequency and outreach sends) are described on the pricing page and enforced automatically. We may meter, throttle or charge for usage beyond your plan, and may apply fair-use limits to protect the Service. Where a plan includes multiple countries, the monitored-prompt allowance is shared (pooled) across those countries rather than multiplied by them. We may change prices with at least 30 days' notice — changes apply from your next renewal. Trial features are provided "as is", may be limited or withdrawn, and trial data may be deleted if you do not convert.
You agree not to use the Service to: misuse, probe or circumvent plan limits, security or our infrastructure; resell the Service without an Agency agreement; connect, monitor, publish to or send on behalf of sites or accounts you have no right to; generate, publish or send content that is unlawful, defamatory, infringing, deceptive, harassing, obscene, or that exploits minors; impersonate any person or misrepresent your affiliation; access or crawl any third-party site or data in breach of that site's terms, technical controls or applicable law; infringe any intellectual-property or privacy right; or send unsolicited, deceptive or unlawful communications ("spam"). We may investigate suspected breaches, remove or refuse to publish or send offending content, and suspend or terminate accounts that breach these terms or create load or risk that threatens the Service, its reputation, or others.
The Service uses artificial intelligence to generate content, recommendations, analysis and communications ("Output"). Output may contain errors or omissions and may be inaccurate, outdated, incomplete, or resemble third-party material. We do not warrant that Output is accurate, complete, original, non-infringing, or fit for any purpose. You are responsible for reviewing Output before it is published, sent or relied upon, including Output that the Service publishes or sends automatically under settings you enable. You must not publish or send Output that is false, misleading, defamatory, infringing, or in breach of any law or third-party platform policy (including search-engine and content-platform policies). If you operate in a regulated field (such as health, finance or legal services), you are responsible for ensuring Output meets the rules applicable to you and should not rely on automated publishing for regulated claims. As between you and us, you own Output generated for you to the extent such rights exist; you acknowledge AI-generated material may not be eligible for exclusive intellectual-property protection. We are not liable for content you choose to publish, send or act upon.
The Service can send emails and other communications ("Outreach") on your behalf or promoting your business. For all such Outreach, you are the sender and the party legally responsible for it. You are solely responsible for ensuring Outreach complies with applicable laws, including (as relevant) the US CAN-SPAM Act, the UK Privacy and Electronic Communications Regulations (PECR), the UK GDPR, the EU GDPR, and Canada's Anti-Spam Legislation (CASL). You confirm that, for each recipient you target through the Service, you have a lawful basis to contact them; that Outreach includes accurate sender information and a working means to opt out; and that you will honour opt-out and suppression requests without undue delay. You must not use the Service to send unsolicited bulk, deceptive, harassing or unlawful messages. You authorise us to send Outreach using the sending identities, domains, accounts and settings you configure. We may impose or adjust sending limits, pause sending, or suspend Outreach features at any time to protect deliverability, our infrastructure, and the reputation and operation of our systems and other customers.
The Service relies on third-party providers, including AI model providers, search and SEO data providers, email-delivery providers and payment processors. We are not responsible for the availability, acts, omissions, changes or results of those providers, and we may substitute them. Where you connect a third-party account (such as search, analytics, content-management, email or payment accounts), you authorise us to access and act within it as needed to provide the Service you have configured, and you remain bound by that platform's own terms. Third-party data is provided "as is"; we do not warrant its accuracy and are not responsible for third-party content.
You retain all rights to your websites and content. You grant us the licence needed to crawl, store, process, generate, publish and transmit your sites' data, your inputs and your configured communications solely to provide the Service. We retain aggregated, de-identified usage data to improve the Service. Each party will comply with applicable data-protection laws, including the UK GDPR, the EU GDPR and applicable US state privacy laws. Where we process personal data on your behalf, we act as your processor and you as controller, and our Data Processing Addendum applies and is incorporated into these terms. We engage the sub-processors listed in that Addendum and will give notice of material changes. How we handle personal data is described in our Privacy Policy.
You warrant that you own or control the websites, domains, accounts and content you connect or provide; that you have all rights and permissions necessary for us to provide the Service as you have configured it (including to generate, publish and send content and Outreach); and that your use of the Service complies with all applicable laws and third-party platform policies. You will indemnify and hold us harmless from all claims, losses, liabilities, damages, costs and expenses (including reasonable legal fees) arising from or relating to: content or Outreach generated, published or sent through your account; your breach of these terms or any law; your infringement of any third-party right; and any dispute between you and a recipient, end user or third-party platform.
The Service, including its software, design and reports, is our intellectual property. Reports generated for your sites may be used freely within your business (and, on Agency plans, shared with your clients).
We aim for high availability but the Service is provided "as is" and "as available" without warranties of uninterrupted, secure or error-free operation, and we disclaim all implied warranties to the maximum extent permitted by law. We may modify, add or remove features over time, including beta or preview features which are provided "as is"; if we materially reduce the Service you paid for, you may cancel and receive a pro-rata refund of any prepaid, unused period.
To the maximum extent permitted by law, we are not liable for indirect, incidental, special or consequential losses, or for lost profits, revenue, business, data, goodwill or reputation, however arising. Our total aggregate liability arising out of the Service in any 12-month period is limited to the amount you paid us in that period. Nothing in these terms excludes or limits liability that cannot be excluded under UK law, including for death or personal injury caused by negligence, or for fraud.
You may close your account at any time. We may suspend or terminate accounts for material breach of these terms or our acceptable-use rules, for non-payment, or where your use creates a risk of legal liability, spam complaints, blacklisting, or harm to our infrastructure, other customers or third parties. On termination your right to use the Service ends, terms intended to survive (including those on warranties, indemnity, liability and data) continue, and your data will be deleted in line with our Privacy Policy.
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction. If a provision is found unenforceable, the rest remains in effect. You may not assign these terms without our consent. We may update these terms; material changes will be notified by email or in-app at least 14 days in advance.
Questions about these terms: hello@ralfhq.com